Sunday, November 22, 2015

BLACK FRIDAY SALES, WHAT KIND OF SHOPPER ARE YOU?

Black Friday use to be just that, the Friday after Thanksgiving sales day. Now we have the "Black Friday" month long sales. Are you one of those who jump up from the Thanksgiving day feast and race to a store having a "Pre-Black Friday" sale. Maybe the kind of shopper you are is the ones who get up in the pre- dawn hour to be in line for that item you just have to get, "on sale, this day only."


These days many of the retailers are taking a different approach, not to be open on Thanksgiving day. So there employees can share this day with there family's. I personally think this is a refection on the sales figures they may of had in years past, proving it not profitable to be open. Yes, it is a nice idea to share this holiday with the ones you love, but the all might buck has more power.

In years past I was one of those in the lines waiting for the stores to open, even split up with sisters to hit the most stores possible for the items we all wanted. Used children in strollers to help get through crowds as well as not needing a store buggy for the prizes we sought. Well the lack of control so many have was scary. These are crowds that have no true feeling for the rest of the population. Not to purchase that special item for themselves, the most are looking to but cheap and resale on line, at a personal profit.

I have not done the Thanksgiving day or the real "Black Friday" sales in years. I did benefit from the month long Black Friday sales from the point of good timing. I needed to purchase a TV, son dropped our current set, Sam's was running a special. Our up right freezer, more that 50, yes 50, years old came to its end. Lowe's was running a "Black Friday Month long sale." Why would I turn drown a gift of timing.

So, in the end I will not be one of those waiting in lines, beating a crowd for that great deal. I just lucked into a few deals, because of the marking of "Black Friday sales."

Personally, I like the shop the small business Saturday. This, I think,is a perfect example of a good marking approach.  Find the need and make it work.

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